Government Christmas drink-drive message gets gets £1m radio campaign

The government’s latest Christmas drink-driving campaign is to be backed up by a £1m series of radio advertisements in addition to the TV campaign, released last year, which combines Christmas songs such as Silent Night with images of car crashes.

The radio adverts end with the words, “Drinking and driving is one Christmas tradition we can all live without”. There will also be a national poster campaign at bus stops, on buses and on billboards.

In the 32 years since the government first drink-drive was launched, deaths from drink-driving have reduced considerably although this year’s total is predicted to be higher than last year. In 1976, 1,600 people were killed in drink-related road accidents. This year the figure is expected to be around the 500 mark. The government have stated that they are prepared to do what it takes to reduce fatalities.